Is There an Official NOW TV Student Discount?

Quick links:

• NOW TV prices in 2026: which pass is worth it for students?
• Boost and Ultra Boost add-ons
• How to find, verify & redeem student deals
• The cheapest ways to watch NOW TV as a students
• Make entertainment part of your bills setup
• NOW TV Student Offers: FAQs

No, there’s no official student discount for NOW TV, but that doesn’t mean you always have to pay full price.

NOW TV brings together TV shows and films from Sky, HBO and other services, making it a popular choice for students looking for good-value streaming.

The best places to look for savings are:

• Seasonal promotions (e.g. Black Friday or limited-time sales)
• Bundle deals on entertainment, cinema or sports passes
• Partner offers via platforms like UNiDAYS, Student Beans or TOTUM

These deals come and go, so availability can change depending on when you’re signing up.

For more consistent savings, longer-term plans like 6-month or 12-month saver deals are usually the most reliable way to lower your monthly cost, but if these overlap with time when you’re not at uni, they might not actually save you that much money.

If it’s just good value TV you’re after, you could just add Sky TV to your Fused bills package, which will also bundle all your bills (including TV) into one, easy monthly payment, and split it with your housemates so there’s no drama.

NOW TV prices in 2026: which pass is worth it for students? 📺

Unlike platforms with fixed tiers, NOW TV works on a pass system, where you only pay for what you want to watch.

As of 2026, the main NOW TV passes in the UK are:

(Prices are approximate and based on current UK pricing as of March 2026. Always check before signing up.)

Which pass is best for students?

It depends on what you actually watch.

Just want series and box sets? 📺
The Entertainment pass is usually the best value.

Into films? 🎬
The Cinema pass can be worth it, especially when bundled with Entertainment deals.

Watch sports occasionally? ⚽️
Day passes can be cheaper than committing to a full monthly plan.

Boost and Ultra Boost add-ons

By default, NOW TV doesn’t include the best streaming quality. To upgrade your experience, you’ll need:

• Boost: Full HD (1080p), no ads, and streaming on multiple devices
• Ultra Boost: Up to 4K UHD, Dolby Atmos and more devices

These add-ons usually cost around £6–£9 per month, depending on the option, so if you’re saving pennies, then it’s best to stick to the cheaper plans with ads and lower streaming quality.

Free trials

NOW TV sometimes offers 7-day free trials, but only for certain passes, such as Hayu and Entertainment.

However, sports passes are rarely included in free trials, so if you and your housemates want to watch a certain game, it’s better to buy a pass and split the cost.

Remember, free trials will automatically roll into a paid subscription unless you cancel in time, so be sure to set a reminder.

How to find, verify & redeem student deals

While there’s no fixed student discount for NOW TV, deals do sometimes pop up. You just need to know where to look.

The main places to check for limited-time deals are Student Beans, UNiDAYS, TOTUM and on the NOW TV website directly.

How to verify your student status

To access most deals, you’ll need to confirm you’re a student.

This usually involves:

• Signing up to the platform (e.g. UNiDAYS or Student Beans)
• Verifying your university email address
• Confirming your enrolment status

Once verified, you’ll unlock access to available offers.

How to redeem a NOW TV discount

Depending on the offer, there are two main ways to apply a discount:

1. Automatic discount links

Some student deals apply automatically when you click through without needing a code.

2. Manual discount codes

If you’re given a code, here’s how to use it:

1. Log in to your NOW TV account
2. Go to “My Account” or “Passes & Vouchers”
3. Enter your code and apply it

Common issues to watch out for

Student deals aren’t always straightforward. Keep an eye out for:

• Codes that are only valid for new customers
• Discounts limited to specific passes (e.g., Entertainment only)
• Expiry dates or limited-time access

Always check the terms before signing up.

Example of typical deals

NOW TV offers vary all the time, so there’s no guarantee these prices are available, but here’s an example of a typical deal:

• Entertainment + Cinema bundle for around £6.99 per month (for a fixed period like 6 months)

If you can bag one of these deals, it's a great way to save.

How to stay on top of your budget

You’ll need to make sure you can afford all your student bills before you start looking at extras like streaming subscriptions.

If your bills are included in your tenancy, then you don’t need to worry. But if they’re not, then you’ll need to organise them separately, and then decide how to split them with your housemates.

For paying your student bills, you’ve got a couple of options:

• Set up each bill manually and choose one housemate to pay, then everyone else sends their share
• Create a bills package covering everything, then each person pays their own share via Direct Debit

With a bills package, you can choose Sky TV, which includes access to NOW TV content — giving you access to your favourite shows and an easy way to split costs with housemates.

The cheapest ways to watch NOW TV as a students

If you want the lowest possible price on NOW TV, it’s less about finding a “student discount” and more about using the right strategy.

The cheapest option is often long-term saver deals directly on the NOW TV site.

These usually include:

• Discounted prices for 6 or 12 months
• Bundle offers (e.g. Entertainment + Cinema)
• Lower monthly costs than rolling subscriptions

In most cases, these deals are cheaper than anything you’ll find through student platforms.

Try the “cancel trick”

One of the easiest ways to save is by attempting to cancel your pass.

NOW TV will often offer a discounted rate to keep your subscription or a few months at a lower rate.

Share with your housemates

With the Boost add-on, NOW TV allows streaming on multiple devices.

That means you can split the cost with housemates and each have your own profile, so you can all watch your own shows.

Make entertainment part of your bills setup

If you’re already setting up bills for a student house, it can be easier to include TV as part of a package alongside energy, broadband, and water. Include Sky TV in your Fused package to get a lot of the same stuff you’d get on NOW TV and automatically split the cost between housemates each month too.

Fused bundles your essential utilities into one simple monthly payment, split evenly between everyone in the house.

That means no chasing payments and more predictable monthly spending, making budgeting even simpler.

Other handy stuff to know 👀

• Saving money at uni
• TV Licence guide